Sunrise Kitchen | Jeremy Palomo

Logo Creation | Full Branding System | Menu Design

From the founders of First Watch, Sunrise Kitchen is currently building their first location in Arizona. Aspiring to build 7+ kitchens nationwide within the next 7 years. With a large fund and a team of well rounded individuals, branding this kitchen was an accomplishment.
They were inspired so much by this mark they paid all marketing in full the day after seeing it.

Branding Sunrise Kitchen For National Recognition

Breakfast Restaurant

Sunrise Kitchen is an up and coming warm breakfast restaurant focusing on savory authentic southern dishes; from the founders of First Watch.

Focus DISHES - Crepe Eggs, Chilaquiles, Huevos Rancheros

Vibes - Disruptive, Cozy, Quality, Family

Role - Brand Designer

LOGO

Sunrise Kitchen needed a warm, flexible identity system that could beam across every customer touch point while feeling authentic. Balancing neighborhood charm with a polished southwestern presence.

The color palette is an important element in capturing Sunrise Kitchen's southwest heritage and sunny appeal. By choosing rustic bright colors, we're able to add a sense of warm energy to the brand.

COLOR

Distinctive fonts for brand recognition.
Strong focus on western heritage. Variability for specific audiences.

The Sunrise Kitchen Menu

Building Signage & Social Proofing

Gold Signage.
Sunlight is the most precious gold found on earth. For some the sunrise is the only gold they will ever possess, here we cherish each dawn.

Social Proofing